Welcome to Mastering LinkedIn Deep Dive
On-Demand Training
Program Investment: $997
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to get $997 in Bonuses!
to get $997 in Bonuses!
Recently recorded with a Live Audience
In working with business owners for over the last 25 years, I have learned that there are three common needs the high-performing, high-achieving CEO desires…
In some seasons, sales is the biggest focus- maybe they need to get a solid base revenue so they feel secure in their businesses… or maybe they need to ramp up to gain more capital to invest in people, or processes, or marketing.
In other seasons, knowing that what they do makes a difference in the world is the priority. Perhaps they’re passionate about their services or products or customers and want more people to get value from what they have to offer… or they want to see change in their industry…or they want to leave the world a better place than when they came into it.
Somewhere along the way, they work so hard, they burn out and then they realize that the most important thing is having fulfilling, fun work and living a healthy life. Afterall, what good is money and impact, if they are too wiped out to enjoy it? You may be asking yourself, “what in the world does this have to do with a LinkedIn training?”
The answer: everything.
I’ve seen training after training that focuses on spinning the wheels of the students without taking a real-world look at what the students are faced with expecting them to do so much work to use LinkedIn that it’s impossible to do with the limited time business owners have these days.
If you want to grow your influence with your target market of business professionals, LinkedIn is one of the handful of resources you have at your disposal to do just that and your strategy needs to be manageable.
When it comes to making money, increasing impact and having a fulfilling life, growing your business, expanding your influence, and improving your financial situation supports you to do all three of these things.
I have created this course with you in mind. It is for the super busy business professionals and CEOs. Sure, you’ll get all the nooks and crannies of what to use in LinkedIn, but I will highlight and focus on the most important things you can do to have a successful strategy for using LinkedIn.
Now, full transparency, there is work here, but if you focus on what I have to teach you and ignore the rest of what you hear from LinkedIn Gurus, you will find a consistent, efficient, and effective way to Master LinkedIn.
And, if you’re super duper busy, then let me help you find someone to do this for you because it’s important work in managing your online reputation, nurturing relationships with clients and prospects, and spreading your message so that your industry, your community, and your followers (even those you don’t even know about) are supported.
In the Mastering LinkedIn Deep Dive, you’ll get everything you need to:
- turn your LinkedIn profile into a marketing machine that attracts your ideal customer and gives you an excellent impression
- grow your network of influential connections
- create content that connects and engages your audience
Once you’ve completed the training, I invite you to take the next step and work with me in a very small group where I help you implement each of the steps. You’ll get my eyes on your material and my feedback too. I have been working for 25 years in advertising sales & marketing, leadership, and mindset and I can help you really hone your message and strategy. And, if you are too busy for this, then contact me about our done-for-you or done-with-you services.
I look forward to sharing how you can take advantage of the opportunities on LinkedIn!
Cheers,
Jennifer
LinkedIn Deep DiveTraining Program
Section 1 , Part 1 (Profile)
Rock Your Prime Real Estate
Rock Your Prime Real Estate
In this section, you’ll learn:
- Prime Real Estate: Discover how to optimize the five most critical sections of your LinkedIn profile for maximum impact.
- Keyword Selection: Learn how to identify the exact keywords and phrases your ideal customers are searching for.
- Attention-Grabbing Headlines: Find the five to seven words that will make your profile stand out and capture attention of your best prospects.
- Call to Action: Use persuasive language to inspire qualified prospects to take the next step.
Section 1, Part 2 (Profile)
Design Your Drum Kit
Design Your Drum Kit
In this section, you’ll learn:
- Position Yourself as an Expert: Use customer-focused language to entice buyers and establish yourself as a trusted authority.
- Showcase Your Awesomeness: Learn how to highlight your unique value proposition and skills.
- Craft a High-Converting About Section: Write an "About" section that resonates with your customers' needs and desires… and, it’s not what you think.
- Social Proof: Build credibility and trust by leveraging recommendations to build social proof.
Section 2 (People)
Expand Your Network of Raving Fans
Expand Your Network of Raving Fans
In this section, you’ll learn:
- High-Quality Connections: Discover five ways to add valuable connections to your network and increase your visibility.
- Networking Mastery: Learn a proven three-part system for generating leads from networking events.
- Engage Your Fans: Engage with top prospects authentically without being salesy or spammy and nurture your clients so they become referral champions.
Section 3 (Posts)Establish Your Thought Leadership Presence
In this section, you’ll learn:
- Top-of-Mind Awareness: Learn how to become the first choice in your industry.
- Client-Enticing Content: Discover easy tips for finding and creating content that resonates with your ideal clients.
- Massive Visibility: Learn three steps to generate high-quality leads and increase your visibility.
SPECIAL NOTE ABOUT AI:
In addition, I’ll show you how to create your own unique selling proposition and use this along with generative AI to help you write your About section and create compelling content that doesn’t sound like everyone else in your industry.
BONUSES (Value $997)
- LinkedIn for Speakers: whether you are currently a speaker or not, you’ll learn the importance of speaking to promote your business and grow your impact. That’s why we will focus on how to use LinkedIn to support you as a speaker. If you aren’t speaking consistently yet, you’ll want to keep an eye out for messages about my Speaker Mastermind and Retreat.List item one
- LinkedIn for Authors: in the same vein as speaking, having a book creates massive credibility for you as a Thought Leader. If you have a book, super, you’ll get this special training to help you to optimize that element of your business. If you’re not yet an author, ask me about coaching you to help you write a tips book.
- Expert Insights to the Social Selling Index: this is your digital scoreboard on LinkedIn. It’s not mentioned too much anymore, but it can be helpful in understanding how you’re doing so you can get more visibility on Google through LinkedIn. I’ll share the keys to help you manage it.
ABOUT JENNIFER
Think “force of nature” – in the best possible way. A Revenue-Generating Machine and In-Demand Speaker, Jennifer Darling has a knack for showing audiences how to raise their visibility, rise in leadership and rock their sales results! With over 20 years’ experience in advertising sales and sales management for companies such as FOX, NBC, CBS, and Comcast, she knows what works and what doesn’t to boost sales, motivate teams, and shift mindsets. Jennifer teaches audiences to engage innovatively, connect more effectively, and stand out in new and valuable ways to be seen as an expert, trusted advisor and thought leader in their industries. She delivers keynotes, seminars, workshops, and virtual trainings on sales & marketing, leadership, and mindset. Jennifer has a master’s degree in Change Management, is an ICF Certified Coach, and a professional member of the National Speakers Association. Jennifer is the author of three books, Say Yes! Then Figure It Out, Find Your Leadership Rhythm, and Increase Your Leads with LinkedIn: 52 Tips for Sales Success.
